"Amber and the entire team at KeyWave have been phenomenal to work with. They are lightning quick to respond and are very astute when it comes to compliance and designing relevant content. I've looked for these guys for 15 years & I finally found them."
Estate Planning Attorney Websites That Turn Referrals Into Consultations
When a CPA refers to a client, when a seminar attendee goes home to talk to their spouse, when someone sees your name and wants to verify you're the real thing, they search for you online. We build estate planning attorney websites with original copy, professional design, and on-page SEO so that what they find confirms the trust that was already building.
Critical Insight
What Happens Between the Referral and the Consultation
You close 60-95% of the people who sit across from you. That's not the problem. The problem is what happens before they ever get to your office. Between the referral and the phone call, between the seminar and the consultation, your prospects are looking you up. And what they find online determines whether that next step happens.
The Referral Verification
A financial advisor or CPA tells their client, "You should talk to this estate planning attorney." Before that client calls your office, they Google your name. If they find an outdated site with stock photos, or worse, a site that looks identical to three other attorneys in the same county, the referral loses its weight.
The Seminar Follow-Through
A couple attends your estate planning seminar. They liked what they heard. They go home, discuss it over dinner, and one of them pulls up your website on their phone. Your site is now doing the persuading you can't do in their living room. If it doesn't reflect the authority you demonstrated in person, you've given them a reason to hesitate.
The Competitor Comparison
Prospects considering estate planning rarely talk to just one attorney. When they compare your online presence to the firm down the road that invested in theirs, they make assumptions about competence, professionalism, and attention to detail. Fair or not, the attorney with the better website gets the benefit of the doubt.
An Estate Planning Attorney Website Built for How Clients Actually Choose
We don't sell templates and call it done. Every KWD website gets original copy written specifically for your firm, your market, and the families you serve. Custom design matched to your brand. On-page SEO built into the structure. The result: a site that positions you as the trusted authority you already are.
Original Copy, Written for Your Firm
Most website providers reuse the same content across hundreds of attorneys. That means your site says the same thing as competing firms, and Google treats duplicate content accordingly. We write unique messaging for every client, so your site speaks directly to the families in your community and stands apart in search results.
Designed for Estate Planning Clients, Not General Legal
Estate planning prospects are typically 50+, often navigating these decisions for the first time, and looking for someone they can trust with their family's future. Your website needs to feel approachable, professional, and clear. We design for that audience specifically: clean layouts, readable type, logical navigation, and nothing that feels aggressive or transactional.
Built to Work With Your Existing Systems
Whether you use Eventfull, a CRM like Clio or GoHighLevel, or a simple scheduling tool, we build the site to integrate with what you already have. Consultation request forms, appointment calendars, and contact options placed where prospects actually look for them.
Your Prospects Are Already Looking You Up
You wouldn't tell a client to draft their own estate plan. So why leave your online presence to chance? If a prospect searches your name right now, does what they find match the caliber of advice you deliver face-to-face?
A Turn-Key System Built for Scale
We’ve engineered every detail of the seminar marketing lifecycle to ensure you focus on closing, not chasing RSVPs.
Compliance Ready
All marketing materials and systems are maintained to meet CMS requirements, giving you peace of mind.
Targeted RSVPs
We leverage advanced digital targeting to find the exact Medicare-eligible demographic in your local area.
Maximized Conversion
Automated workflows handle lead nurturing and follow-up, ensuring no prospect falls through the cracks.
258+
Agents Served
96k+
RSVPs Generated
$26m+
Revenue Generated
"The Turn-Key Difference"
Stop managing multiple vendors. Get the venue, the marketing, and the follow-up technology in one unified system.
What's Included in Every KWD Estate Planning Attorney Website
Custom Branding and Design
Your site is built around your firm's identity: your logo, your colors, your positioning. Not a legal industry template with your name dropped in. Professional design that reflects the trust families place in you when they walk through your door.
Clear Consultation Paths
Planning session request forms, phone numbers, and scheduling tools placed where prospects look for them. No hunting through pages of content. When someone is ready to take the next step, the path is obvious.
On-Page SEO Built In
Every site is structured with proper meta tags, heading hierarchy, and optimized content so your firm has the strongest possible foundation when prospects search for estate planning in your area. (Note: We build for on-page SEO. We don't offer ongoing SEO services or monthly retainers.)
Educational Content Sections
Your prospects have questions about trusts, wills, probate, and asset protection. Dedicated educational sections position you as the authority and give visitors a reason to stay on your site. If you're using the NLBM framework, we build content that aligns with your "life and legacy planning" approach.
You Choose How It's Managed
Want to handle updates yourself? You'll have full portal access. Prefer to delegate it? Send us the changes and our team takes care of them. You practice law. We manage the site.
Conversion-Focused Structure
Every page is built to move visitors toward a specific action: requesting a consultation, calling your office, or registering for your next seminar. No filler pages. No dead-end content. Every section earns its place.
Trusted by Estate
Planning Firms Nationwide
We work with estate planning attorneys across the country to fill seminars, build online credibility, and grow their practices. Here's what a few of them have to say.
"I had the pleasure of working with John and his team, and I am thoroughly impressed with the level of service provided. John and his team are exceptionally thorough, ensuring every detail is meticulously handled. As a result, we had a positive experience."
Katia Montanez
"Keywave made it very easy as an agent/presenter to show up and educate people at the seminar. Just let them 'cook' and you show up to the venue. We look forward to a long partnership."
Mike Braun
Medicare Agent Websites We've Built
Medicare Guidance
Seniorsurance
A Florida-based agency providing Medicare education and personalized plan guidance.
Retirement Planning
Integrity Wealth
A financial advisory firm specializing in retirement planning and wealth management.
Medicare Guidance
Jersey Jacki
A New Jersey-based agent helping residents navigate their Medicare options.
Growth Platform
Medicare OS
A software platform designed to help Medicare agents manage and grow their business.
Insurance Agency
Mages Group
A veteran-owned Minnesota agency offering insurance and retirement planning services.
Medicare Plans
Next Phase Insurance
An independent California agency helping residents find the right Medicare coverage.
Frequently Asked Questions
Check out some of our most commonly asked questions prior to booking a call.
What does the process look like, and how fast do I get my website?
If you're responsive with feedback (roughly one to two hours of your time total), the entire process takes less than two weeks. Here's how it works:
- Book a call with our team to discuss your firm's goals, branding, and target market.
- Submit payment for the setup fee and complete our onboarding form. We conduct market research and write original copy for your site, then build your draft within five business days.
- Review the draft and send any change requests. We'll implement them and finalize.
- Submit payment info for your subscription, and we'll publish the site and send your login credentials.
Will the copy be unique to my firm, or is it a template?
Every KWD website gets an original copy written from scratch after we research your market, your positioning, and the families you serve. We don't reuse content across clients. This matters for two reasons: your site will actually speak to your prospects, and Google won't penalize you for duplicate content the way template providers create.
What about bar compliance?
We understand that attorney advertising rules vary by state. Your copy will be written with compliance in mind, and you'll have full review and approval of all content before the site goes live. Nothing published without your sign-off.
Do I own the website?
You own the site and can do whatever you want with it as long as payments are made to keep you subscribed to our platform.
The subscription is for our product (software platform/tools) + service, not just for you to have a website.
In the same way, if you paid to have a Mailchimp account (or any other software), you get access as long as you are subscribed.
The website is built on our own custom-developed platform, so it is not possible to take the entire site with you to a different provider or your own WordPress account, for example. In the same way, you couldn't take a GoDaddy, Weebly, Wix, etc. website and transfer it to WordPress.
Any content or images are yours to take with you if you ever choose to leave.
Do you offer support after launch?
Yes. You can submit change requests to our team, or manage updates yourself through the portal. For clients on a management plan, we handle updates, content changes, and maintenance on your behalf.
Is there a long-term commitment?
Short answer, no. We do have an agreement for you to review and sign but that simply outlines the scope of services. The commitment is month to month and can be canceled at any time prior to the next billing cycle.
Can I make my own edits after the site is live?
Absolutely. You'll receive full portal access and login credentials when we publish. Make changes whenever you need to, or send them to us.
I already work with KWD for seminars. How does the website fit in?
The website is the credibility layer that makes your seminars work harder. When a prospect attends your event and goes home to research you, your site confirms you're the authority. When past attendees refer friends, those referrals verify you online before calling. The site doesn't replace your seminar marketing. It compounds it.
Ready to Build a Website That Reflects Your Practice?
You've spent years building a reputation in your community. Families trust you with their most important decisions. Your online presence should reflect that same level of care and authority. Let's build a site that does justice to the practice you've built.