John Ellis and Aasim Ayub founded Keywave Digital in 2018 as a general digital marketing agency. They worked with everyone from towing companies to roofers, doing solid work but without a clear specialty.
Then a Medicare agent called with a problem.
He'd spent thousands on a direct mail campaign to fill an upcoming seminar. Two people RSVP'd. The event was days away, and the room was going to be empty.
John and Aasim had never marketed a seminar before. But they knew Facebook advertising, and they figured it was worth a shot. They built a campaign, launched it, and generated 20 registrations in less than a week.
That one campaign changed the trajectory of the company.
Word spread. Larger Medicare organizations started calling. Then estate planning attorneys who were tired of waiting for referrals that never came. Then financial advisors looking for a better alternative to $5,000 mailer campaigns with 20% show rates.
Each new client taught them something. What targeting parameters actually put qualified seniors in chairs. Which confirmation sequences doubled show rates. How to build follow-up systems that turned one seminar into a compounding database of prospects.
By the time they'd run a few hundred events, a pattern was undeniable: this was the only thing worth doing. They dropped every other client type, went all-in on seminar marketing, and haven't looked back.
Today, Keywave Digital has generated over 116,000 seminar registrations across 10,800+ events in 38 states. The team runs 200+ seminars every month for nearly 500 clients. The system that started with one desperate phone call now fills rooms from Florida to California, for Medicare agencies with 30 agents, solo estate planning attorneys building their first seminar program, and financial advisors managing $100M+ in assets.
How One Bad Mailer Changed Everything
Meet The Founders
John and Aasim have spent the last seven years doing one thing: figuring out how to put qualified people in seminar chairs. Not leads in a spreadsheet. Not clicks on an ad. Actual human beings who show up, sit down, and are ready to have a conversation about Medicare, estate planning, or retirement.
That singular focus is the reason KWD's system works the way it does. Every targeting parameter, every confirmation message, every follow-up sequence has been tested across 10,800+ events. The team behind them is small by design. No account managers reading from scripts. No junior staff learning on your dime. The people working on your campaigns have done this thousands of times.
What We Actually Stand For
Hiring a marketing partner is a decision most of our clients have gotten wrong before. Many have worked with agencies that overpromised and disappeared. So rather than tell you we're different, here's how we actually operate.
Speed Over Perfection
We execute fast and iterate often. Your first campaign doesn't launch in 90 days. It launches in weeks. We improve it from there based on real data, not theoretical plans.
Radical Transparency
If something isn't working, we say so. If your show rates are low because calls aren't being made, we'll tell you directly. We'd rather have an honest conversation than a comfortable one.
High Say-Do Ratio
We do what we said we'd do. Every time. If we tell you the campaign launches Tuesday, it launches Tuesday. This sounds basic, but if you've worked with other agencies, you know it's rare.
Own Your Results
We track everything. Registrations, show rates, cost per attendee, appointment rates. No hiding behind vanity metrics or vague reports. You see exactly what your investment produced.
Bring Solutions, Not Just Problems
When something needs to change, we don't just flag it. We come with a recommendation. Your account doesn't get stuck in limbo waiting for someone to figure out what to do next.
The Data Behind the Results
Rather than tell you we're good at this, here's what the data shows.
Who We Work With
Medicare Insurance Agencies
Agency owners running 3-30 agents who need a predictable way to get qualified seniors in front of their team. Medicare is where KWD started and where the largest share of our experience lives. Over 80% of our clients are in the Medicare space.
Estate Planning Attorneys
Firm owners who close at high rates when someone sits across the desk, but can't get enough of the right people there. Attorneys come to us for a consistent, done-for-you system that fills educational seminars with qualified local prospects.
Independent Financial Advisors
Experienced advisors managing $50M-$150M+ who want pre-retirees with real assets in the room. Our digital approach puts the same quality of prospect in the chair at a fraction of the cost of traditional mailers.
