Case Study // 2024

From Zero Seminars to
$30K+ in Revenue.

How Jon Kirk built a predictable client acquisition engine for his new estate planning practice through automated seminars.

60+
Total Attendees
15-16
Consults Booked
$30K+
Initial Revenue
2
Seminar Events

Overview

Jon Kirk transitioned his law practice from judgment enforcement to estate planning and quickly found client acquisition to be his biggest hurdle. After unsuccessful attempts with BNI and Google ads, he partnered with KeyWave Digital. Within his first two events, Jon generated over $30,000 in revenue—surprising even his veteran industry coaches.

The Challenges

Inconsistent Lead Generation

Jon relied on fragmented marketing through BNI and unpaid social media. "It just really wasn't working well enough to keep me afloat and pay the bills," he recalls of the early transition.

Infrastructure Learning Curve

Faced with designing, printing, and bundling mailers, Jon lacked a system to capture registrations. He needed a way to automate the "how" of seminar management.

The "No-Show" Factor

Jon's DIY attempt resulted in less than 10% attendance. He realized getting registrations was useless without a system to ensure prospects actually walked through the door.

The Solution

Jon partnered with KeyWave Digital to handle the complexities of audience targeting and follow-up, allowing him to focus exclusively on his presentations.

  • Turnkey Registration Capture
  • Strategic Attendance Follow-up
  • Flexible & Non-Rigid Partnership
  • Scalable Audience Targeting

Outcomes

$30,000+
Revenue Generated
15-16
Consults Booked
60+
Total Attendees

"Jon Kirk's results left even his New Law Business Model coach 'very pleasantly surprised' by the registration and attendance numbers."

Key Takeaways

ROI Performance "This massively exceeds the ROI... there's nothing more that I could do that's more effective than this."
The Attendance Strategy Getting registrations is only half the battle; having a follow-up system is critical for actual conversion.
Accelerated Growth Jon demonstrated that seminar marketing can launch a new practice area successfully from scratch.

Conclusion

Jon Kirk's success demonstrates how KeyWave Digital can accelerate growth even for attorneys starting a brand-new practice area. By providing a turnkey system for targeting and registration capture, KeyWave allowed Jon to focus on presenting and converting prospects while ensuring the room was full of qualified attendees.

"Any estate planning attorney out there, I think you'd be crazy not to give these guys a try... KeyWave has got to be a part of it."
JK
Jon Kirk

Estate Planning Attorney, Kirk Law

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$30K+ revenue engine?

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A Turn-Key System Built for Scale

We’ve engineered every detail of the seminar marketing lifecycle to ensure you focus on closing, not chasing RSVPs.

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Compliance Ready

All marketing materials and systems are maintained to meet CMS requirements, giving you peace of mind.

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Targeted RSVPs

We leverage advanced digital targeting to find the exact Medicare-eligible demographic in your local area.

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Maximized Conversion

Automated workflows handle lead nurturing and follow-up, ensuring no prospect falls through the cracks.

258+

Agents Served

96k+

RSVPs Generated

$26m+

Revenue Generated

"The Turn-Key Difference"

Stop managing multiple vendors. Get the venue, the marketing, and the follow-up technology in one unified system.