Case Study: From Zero Seminars to $30K+ in Revenue for a Transitioning Estate Planning Attorney

Inconsistent Lead Generation:

Jon was piecing together marketing through BNI membership, occasional referrals, brief Google ad experiments, and unpaid social media. "Quite frankly, it just really wasn't working super well. Certainly not enough to keep me afloat and pay the bills," he recalls.

No Seminar Experience or Infrastructure:

While colleagues recommended seminars and Every Door Direct Mail, Jon faced a steep learning curve: designing mailers, printing, bundling, mailing—and still no system to capture registrations. "How do I even then capture the registration information? How does that work?" he wondered.

Dismal DIY Results:

Jon's one attempt at a self-marketed seminar was a wake-up call. Despite confirmations from multiple attendees, less than 10% actually showed up. "It really did underscore the importance of having something that will help me not only get registrations but make sure that people actually show up."

Skepticism from Industry Peers:

When Jon mentioned Keywave to his coach—a senior figure in a large attorney network—she immediately raised red flags. She'd heard of other companies that "claim they can market and get people in seats for seminars" but couldn't deliver, leaving attorneys feeling "taken advantage of."

"I really did get to the point where it's like, I need the money flowing now."

Jon found Keywave Digital through a Google search while researching seminar marketing solutions. Rather than managing the complexities of direct mail himself, he partnered with Keywave to handle audience targeting, registrations, and attendance follow-up. The system allowed Jon to focus on what he does best—presenting and connecting with prospects—while Keywave ensured qualified attendees actually showed up.

"You guys have been flexible and willing to help and not overly rigid... wanting to figure out how we have things set up and help us be successful."

Watch the full interview with Jon Kirk

• First Event:  26-30 attendees
• Second Event: 30-35 attendees
• Consultations Booked: 15-16 appointments from two seminars
• Revenue Generated:$30,000+ (and counting)
• Coach's Reaction:"Very pleasantly surprised" by registration and attendance numbers

Seminars Work for Estate Planning Attorneys:

Jon's attorney network had been emphasizing seminar marketing for good reason. "If you're in estate planning and like talking to people and people tend to just generally like you, you've got to do the seminar model," Jon advises.

ROI That Outperforms Everything Else:

Compared to BNI, Google ads, and social media, seminar marketing delivered dramatically better returns. "This massively exceeds the ROI... there's nothing more that I could do that's more effective than this."

Attendance Is the Real Challenge:

Getting registrations is only half the battle. Jon's DIY attempt proved that without proper systems, confirmed attendees simply don't show. Keywave solved both problems.

Partnership Over Vendor Relationship:

Jon valued Keywave's flexibility and honesty throughout the process. "You want somebody who's going to tell you the way that it is and be upfront and honest with you. And that's what I feel like I've gotten."

"There's nothing more that I could do that's more effective than this." — Jon Kirk, Estate Planning Attorney, Kirk Law

Jon Kirk's results—$30,000+ in revenue from just two seminars while building a brand-new estate planning practice—demonstrate how Keywave Digital's seminar marketing system can accelerate growth even for attorneys starting from scratch.

Keywave addressed Jon's core challenges of inconsistent lead flow, zero seminar infrastructure, and dismal DIY attendance rates by providing a turnkey system that handled audience targeting, registration capture, and attendance optimization. This allowed Jon to focus on presenting and converting prospects rather than wrestling with marketing logistics.

Perhaps most telling: Jon's coach—a senior figure in a national attorney network who had initially warned him about seminar marketing companies that overpromise and underdeliver—was "very pleasantly surprised" by the results. For estate planning attorneys looking to build a predictable client acquisition system without the complexity and expense of direct mail, Keywave's proven approach offers a faster, more cost-effective path to filling seminars with qualified prospects who actually show up.

"Any estate planning attorney out there, I think you'd be crazy not to give these guys a try... Keywave has got to be a part of it."

– Jon Kirk, Estate Planning Attorney, Kirk Law